Southwest Airlines Has Reimagined Group Travel

Now You Can Too

With GroupRM, Southwest automated group bookings, streamlined payments, and gave their teams total control - from quote to ticket

Press Release

From Manual Chaos to Modern Group Ops

Southwest replaced email chains, spreadsheets, and fragmented systems with a fully automated group booking engine—customized to their policies and built for scale

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  • Booking requests routed through rules-based approvals
  • Automated fare quoting based on inventory & policy
  • Payment flows tracked and auto-reminded
  • Travel arrangers empowered via self-service tools
  • Ops and finance teams aligned with real-time dashboards

Why This Matters to You

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For Executives
  • Faster time to revenue, fewer manual touches
  • Scalable group strategy without extra headcount
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For Operations
  • Less chasing, more closing
  • Cut booking time from days to minutes
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For IT & Compliance
  • Secure, role-based access with full audit trails
  • Seamlessly integrates into your airline’s tech stack—built to support custom workflows and business rules

Key Features

Know more

Why We Built

GroupRM

Southwest challenged us to rethink group travel from the ground up. This wasn’t about digitizing an old process—it was about replacing it entirely. GroupRM gives airline teams the transparency, speed, and control they deserve. What used to take days now takes minutes. Description of the image

Ananth Narasimhan

Founder & CEO, Infiniti Software Solutions

What Southwest

Airlines Said

Southwest Groups brings a new level of digital Hospitality and efficiencies to the industry in ways that have never been available to Southwest Customers.  Description of the image

Aileen Furlong

Vice President of Sales at Southwest Airlines

FAQ

  • GroupRM automates group bookings, optimizing pricing and reducing manual effort.

  • GroupRM stands out with:

    • Dynamic, real-time pricing
    • Rule-based policy automation
    • Seamless integration with airline systems (PSS, GDS)
    • Purpose-built for airline scale

  • Airlines of all sizes. It also supports travel agencies, corporates, and direct retail access.

    • Increases materialization through better forecasting
    • Cuts leakage from manual quote handling
    • Optimizes pricing via demand-aware algorithms
    • Reduces cost per booking

  • Airlines typically observe improved operational efficiency within weeks of deployment​.

  • Via secure, standards-based JSON/XML APIs with validation layers and web service wrappers, to ensure seamless integration with minimal friction​.

    • 24/7 technical support
    • Dedicated Customer Success Manager
    • Dedicated Account Manager
    • Onboarding & training toolkit
    • Ongoing system monitoring, optimizations and change requests.